madkind | Proof-First Skincare & Makeup That Works

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Feather Light Lipstick

$21

Waterproof, bold pigment. Matte, velvet
finish. Feels like nothing.
Wears like it means it. 6 shades

You've Chosen: cerise

Coral red, neutral-warm undertone.

Size: 4g / 0.14 oz.

All Benefits

the finish: A blurred, suede-soft look. Engineered for high-saturation color without the structural dryness of a traditional matte.

the feel: "Feather light" – a non-sticky, breathable layer that moves with your lips, not against them.

the resilience: Waterproof and longwearing. Formulated to stay in place.

the skin-first approach: Infused with vitamin e (tocopheryl acetate) and rich emollients to protect the lip barrier and maintain hydration during wear. Helps reduce chapping, soften the appearance of fine lines and reduce the dryness often associated with matte pigment.

skin type & suitability: Safe for all skin tones and lip types. Ideal for dry or texture-prone lips that want pigment without discomfort.

Ingredients

Made Without

no animal-derived ingredients: 100% vegan (no beeswax, no carmine).

no mineral oil or petrolatum: We use waxes, esters and emollients for glide and wear instead.

no added glitter: The finish comes from pigment and surface
reflection, not sparkle.

Usage

for bold saturation: Swipe once for deep pigment and full coverage. Press lips together to blend. The teardrop shape is designed for precise borders without a liner.

for a soft blur: Tap the pigment onto the center of the lips with a fingertip and blend outward.

for dimensional shine: Layer under lippy lube. (tip: a dab of supernova in the center adds a golden glow finish).

gentle removal: The formula is waterproof, so use an oil-based cleanser (like our facial cleansing balm) for a thorough removal that is kind to your skin barrier.

care & storage instructions: Store capped in a cool, dry place. Keep away from direct heat to protect the formula's texture.

Review Details

Love this product - I have 2 colors and both give a lovely subtle pop without being too much, a beautiful shine without being sticky and no weird smell or taste. Great product and great company!

Great depth of colour and very long lasting too! Love it - crumpet is my favourite shade ❤️

I buy a lot of lipsticks, in all price ranges and this is great value for money. Feels really luxurious and high end. Highly pigmented, long lasting, lasted through meal and drinks. Didn’t dry my lips out and my friends all complimented me on my lip colour on our meet up which was a confidence boost. Will definitely try another shade!

Love this product!
Always on the look out for lipsticks which are great colours but also have staying power - this has both.
Is definitely my new go-to!

Nice lipstick, it made my lips moisturised without being sticky and lasted. I loved the neutral colour too. I am not normally a huge lipstick fan but this was like a luxe lip balm and easy to wear and felt really nice

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Cruelty-Free

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Lippy Lube Gloss Balm

$25

Juicy high-shine buildable pigmented balm.
Rich emollients. Non-sticky feel.
Lush lips, mad moisture
15 shades.

You've Chosen: brona

Scarlet lip gloss that steals every scene. Bright, brazen, and impossible to ignore - Brona doesn’t just enter the room, she owns it.

Size: 2g / 0.07 oz.

All Benefits

the finish: High-definition, luxurious shine. Engineered as a triple-threat hybrid that delivers the impact of a gloss with the structural integrity of a lipstick.

the feel: Silky and non-sticky. Formulated with rich emollients to melt into the lips rather than sitting heavily on top. No heavy slippage.

the resilience: Buildable colour that holds. Designed to minimise gloss bleed by staying closer to your natural lip line while maintaining glassy reflection.

the skin-first approach: Built with rich emollients to help soften lip texture, support comfort during wear, and reduce the dry feel often associated with high-shine colour.

skin type & suitability: ideal for all lip types, especially those prone to dryness or texture. designed to provide pigment without sacrificing hydration.

Ingredients

Made Without

no animal-derived ingredients: 100% vegan (no beeswax, no carmine).

no sticky drag: Engineered for shine without the heavy tack that can come with high-gloss formulas.

no thick lacquer feel: The finish stays cushioned and flexible rather than stiff or coated.

Usage

for instant shine: Swipe onto bare lips for a sheer wash of color and immediate dewy reflection.

for dimensional volume: Layer over feather light lipstick. The oil-rich formula adds depth and a "bombshell" finish to the matte base without smudging the pigment.

pro tip: Use supernova sparingly as a highlighter in the center of the bottom lip to catch the light and create the illusion of fuller lips.

care & storage: Store capped in a cool, dry place. Keep away from direct heat to protect the formula's texture.

Review Details

Gloss of the highest order!! Non messy, easy to apply and lasts too. I love Brona over red and no cap over more peachy shades.

It’s non-sticky, long lasting and so moisturising…just love this lip gloss!

A clever little lip gloss!

Gives you super glossy lips but also a hint of colour too.
No stickiness just a lovely shine.
Lovely product to use

A clever little lip gloss!

Super shiny and beautiful colour, keeps lips glossy but also colours them too.
A really lovely product to use.

Love the texture , colour and richness of this product. My lips stayed moisturized all through the day.

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Cruelty-Free

GMP

ISO

Lippy Lube Tint Flip

$25

Rework what you already own.

Lightens, softens or adds sparkle.

Just a small dot works.

Rich emollients. Non-sticky feel.

2 shades.

You've Chosen: diamanté tint flip

Icy silver gloss that lightens colour and adds reflective sparkle.
A top layer that changes the outcome.

Size: 2g / 0.07 oz.

All Benefits

the finish: A high-shine top layer that transforms the final look. Designed to sit over your existing lip product and change the outcome without replacing it.

the feel: Silky and non-sticky. Built with rich emollients that glide easily and blend into the layer beneath rather than sitting heavily on top.

the function:

the skin-first approach: Built with rich emollients to help soften lip texture, support comfort during wear, and reduce the dry feel often associated with high-shine colour.

skin type & suitability: Works across all lip types. Especially useful for products that feel too flat, too dark, or not quite right on their own.

Ingredients

Made Without

no animal-derived ingredients: 100% vegan (no beeswax, no carmine).

no sticky drag: Engineered for shine without the heavy tack that can come with high-gloss formulas.

no thick lacquer feel: The finish stays cushioned and flexible rather than stiff or coated.

Usage

to adjust colour: Apply a small dot over your existing lip product and blend. Lightens the shade and adds reflective sparkle without obscuring the base.

to rework a formula: Use over matte or heavy pigment to add gloss, adjust colour and improve wearability without starting again.

pro tip: Start with a minimal amount and adjust gradually – a little goes a long way.

care & storage: Store capped in a cool, dry place. Keep away from direct heat to protect the formula's texture.

Review Details

Absolute game changer!! Such a helpful produxt for colours gone wrong

I’m not one for writing reviews but this is best lip make up I have tried for a long, long time and I love my make up! Highly pigmented, feels nice on lips and doesn’t bleed into skin around lips which is unusual especially for a glossy product. I’m 48 and no bleeding at all…I bought shade Brona which is fab colour and I’m going to work through the other shades 👄 definitely my new favourite 🤩

i have the diamante shade and it's so cute!!! totally changes the vibe of the lipsticks i already own and i love adding a little sparkle to my day. makes me feel like i'm creating my own custom shade 💄

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Cruelty-Free

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Facial Cleansing Balm

$25

Breaks down heavy makeup without stripping your skin. From stage/ studio makeup to everyday wear. Oil-based removal that lifts everything off - then rinses clean. Skin feels soft and clean, not tight or dry.

Size: 50ml / 1.7 fl. oz.

All Benefits

the removal: A high-efficiency oil-based cleanser designed to dissolve heavy/ studio makeup, SPF, and long-wear pigment without aggressive scrubbing. Breaks down product at source so it lifts away cleanly.

the rinse: Emulsifies with water and rinses off without residue. No film, no heavy after-feel – just soft, clean skin.

the feel: Soft, cushioned balm that melts on contact. Glides easily across the skin to reduce friction during removal.

the skin-first approach: Built with rich emollients and oils to support the skin barrier during cleansing. Helps avoid the tight, stripped feeling often caused by harsh cleansers.

real-use performance: Designed for situations where makeup needs to come off properly – stage/ studio, performance, long wear, layered products, or daily SPF build-up.

Ingredients

Made Without

no harsh surfactants: Cleans using an oil-based system rather than foaming agents that can strip the skin.

no aggressive stripping: Designed to remove product without disrupting the skin barrier.

no tight after-feel: Skin is left soft and clean, not dry or over-cleansed.

Usage

to remove makeup: Apply to dry skin and massage thoroughly to break down makeup, SPF, and daily build-up. Add water to emulsify, then thoroughly rinse clean to leave soft, glowing skin.

for heavy wear: Massage thoroughly over layered or long-wear makeup so the balm fully dissolves the product before rinsing.

one-pass removal: Designed to remove heavy makeup effectively in one cleanse without leaving skin tight or stripped.

care & storage: Store closed in a cool, dry place. Keep away from direct heat to maintain texture.

Review Details

This has replaced all of my other face washes, it is so so good! It has a beautiful, light scent, like you’re at a spa.
I put this all over my face, then add some warm water to create a lather, then wash it off with a warm wash cloth. My skin feels so clean and fresh but still super hydrated. I also love that it’s easy to travel with and you won’t have to worry about it spilling!

LOVE THIS CLEANSING BALM!!! Just about to order again because its so lovely

YAY

I like to layer mascara typically, and so my usual face wash never fully gets it all off - i will have streaks down my face and lashes still clumped together, however, the cleansing balm leaves me with fresh lashes with no old mascara left on them, removing the mascara with little hassle, very quick and easy!!

My fave from the line! Doesn't strip the skin, leaves you feeling so moisturized that it feels like you HAVE moisturizer on! Also, it doesn't leave that film over your eyes that some balms can. Fun tip: I use it with my gua sha since it's quite slick once it melts down :)

Gentle and high quality cleansing balm. I've tried many brands and MadKind by far stands out as it actually works. You don't need a lot so I anticipate this cleansing balm will last me longer than I anticipated. It leaves my skin feeling cleansed and soft / hydrated. I will repeat purchase!

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Cruelty-Free

GMP

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Facial Toner

$22

Hydrates, rebalances, and resets the skin after cleansing. Lightweight water-based formula that absorbs quickly without residue. Supports skin comfort with niacinamide, panthenol, and centella-derived actives. Leaves skin fresh, calm, and ready for what comes next.

Size: 80ml / 2.7 fl. oz.

All Benefits

the hydration: A water-based system built with glycerin and hyaluronic acid to support immediate hydration without heaviness or stickiness.

the balance: Helps bring skin back to a comfortable baseline after cleansing. Designed to reduce the feeling of tightness or imbalance.

the support: Includes niacinamide and panthenol to help support skin comfort and maintain a healthy-looking surface.

the absorption: Lightweight texture that sinks in quickly. No film, no residue – skin is left fresh and ready for the next step.

real-use performance: Designed for daily use across different routines – after cleansing, before moisturiser, or whenever skin needs a quick reset.

Ingredients

Made Without

no harsh alcohols: Formulated without high levels of drying alcohols that can disrupt skin balance.

no aggressive actives: No exfoliating acids or strong resurfacing agents that can sensitise skin during daily use.

no heavy residue: Designed to absorb cleanly without leaving a film or sticky after-feel.

Usage

after cleansing: Apply to clean skin using a cotton pad to refresh and rebalance.

daily use: Use morning and evening as part of a simple routine.

simple routine: Follow with serum or moisturiser once absorbed.

care & storage: Store closed in a cool, dry place. Keep away from direct heat.

Review Details

This is such a beautiful, refreshing toner and it lasts forever! I love using the entire 4-step routine but I’ll often add a little spritz of this at the very end after moisturizer just because it feels so nice. I also like to spritz it on during the day whenever I need a quick little refresh or after I’ve come back from a walk. Love all of these products so much.

My face absolutely loves this product. Removes any make up debris or just as a refresh. Light formula that is not drying to my already dry sensitive skin. This is my second round of it, Love it!

I love the spray applicator! It feels so refreshing! Once i've cleansed my face it feels like this gentle toner that's not stripping my skin's barrier. I would prefer this type of toner application over a bottle liquid any day. I need this in my daily routine!

Didn’t know my skin needed this until now. So gentle and refreshing — makes me feel like I’ve got my life together.

Vegan

Cruelty-Free

GMP

ISO

Facial Serum

$40

Substantial hydration and barrier support in a cushioned, gel-serum. Built with high-level panthenol and niacinamide to actively reset skin comfort. A viscous, water-based formula that provides a visible "plump" without grease. Leaves skin calm, deeply hydrated, and structurally supported.

Size: 20ml / 0.68 fl. oz.

All Benefits

the hydration: a high-concentration glycerin and snow mushroom system. It provides a substantial cushion of moisture that you can feel immediately – no watery "evaporation" effect.

the support: Concentrated panthenol (pro-vitamin b5) and niacinamide work to "bulk up" skin comfort and reduce the feeling of tightness or irritation.

the feel: A rich, gel-like texture that glides with purpose. It has a distinct "body" that allows for a therapeutic massage-in during application.

the layering: Despite its substance, it is engineered to settle cleanly. It creates a smooth, hydrated "anchor" for your moisturiser without pilling.

real-use performance: Built for skin that feels "thin," thirsty, or compromised. It provides the weight of a treatment with the clarity of a serum.

Ingredients

Made Without

no harsh alcohols: Formulated without high levels of drying alcohols that can disrupt skin comfort.

no aggressive actives: No exfoliating acids or strong resurfacing ingredients that can overwhelm skin during daily use.

no heavy residue: Designed to absorb cleanly without leaving a film or sticky after-feel.

Usage

after toner: Apply to clean skin after toner to support hydration and comfort.

daily use: Use morning and evening as part of a simple routine.

simple routine: Follow with moisturiser once absorbed.

care & storage: Store closed in a cool, dry place. Keep away from direct heat.

Review Details

I have never been a big fan of serums because I find them too sticky or they don’t do much for me. That is not the case with this serum. It goes on so nicely with no stickiness and my skin feels instantly hydrated. Paired with the moisturizer afterwards, my skin feels so good. Being on retinol I had to be careful what I’m putting on my face, so many products irritate me. Everything from madkind has soothed my skin and makes me have a healthy glow. Seriously all of these products are incredible.

Second time using this product. This serum has pure conscientious ingredients, and is very soothing when my skin is feeling dehydrated. It absorbs easily and feels awesome.

I'm SO glad I purchased the whole skin care pack as I've tried many serum's in the past and I never really saw the results I was looking for. MadKind's serum gives me the hydrating glow that i've been in search of. This will be a repeat purcahse as it's not sticky and sinks right into my skin.

Absolutely loving this serum! It’s lightweight, super hydrating, and actually calms my skin during our dry Alberta winters. My skin looks smoother, less red, and way more glowy.
Totally obsessed!

I really like this serum. I have psoriasis and get dry flaky patches on my skin and a lot of other products I've tried seem to make it worse, but after using this for about a week, it actually seems to have improved a lot! And a little goes a long way so it's great value. I'm definitely going to stick with this!

Vegan

Cruelty-Free

GMP

ISO

Facial Moisturizer

$35

Hydrates, softens, and protects with a balanced cream formula.
Combines humectants, emollients, and occlusives to support skin comfort.
Absorbs cleanly while helping to lock in moisture.
Leaves skin smooth, cushioned, and comfortable throughout the day.

Size: 30ml / 1.0 fl. oz.

All Benefits

the hydration: A layered system of humectants including glycerin, urea, and hyaluronic acid to support ongoing hydration.

the protection: Built with emollients and occlusives to help reduce moisture loss and keep skin comfortable throughout the day.

the feel: Soft, cushioned cream that spreads easily and absorbs without heaviness or drag.

the finish: Leaves skin smooth and balanced with a light, comfortable surface – not greasy or overloaded.

real-use performance: Designed for daily use across different environments – helping skin stay comfortable through dryness, temperature change, and routine stress.

Ingredients

Made Without

no harsh alcohols: Formulated without high levels of drying alcohols that can disrupt skin comfort.

no aggressive actives: No exfoliating acids or strong resurfacing ingredients that can overwhelm skin during daily use.

no heavy occlusion: Designed to protect and seal moisture without leaving skin greasy or overly coated.

Usage

after serum: Apply to clean skin after toner and serum to lock in hydration.

daily use: Use morning and evening as part of a simple routine.

final step: Designed to sit as the last step in your routine to help maintain moisture and comfort.

care & storage: Store closed in a cool, dry place. Keep away from direct heat.

Review Details

This is honestly the best moisturizer I have ever used! It is so luxurious and goes on my skin like a dream. It has a light, refreshing smell and my skin feels instantly hydrated after putting it on. A little goes a long way but I love it so much I keep putting it on my skin because it’s that good. I have tried every moisturizer under the sun and this is the best. I use retin-a and need a really strong moisturizer to support my skin barrier and this is it! ❤️

You only need a little and it absorbs completely. Amazing price as for moisturiser of this quality. Bought some for my Mother in law, who is very picky about her skin care products and she absolutely loves this! Highly recommend.

Not to heavy and doesn't have a strong smell which I love! ordering again

A little goes a long way. After using this moisturiser my makeup applies like a dream!

I'm surprised by how a little goes a long way! This moisturizer is ultra hydrating and smooth. It applies to the skin nicely without requiring too much product. I would consider this high-end moisturizer without the high-end cost.

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Vegan

Cruelty-Free

GMP

ISO

The Skincare Set

$122

Cleanse, reset, support, and protect – a complete daily system.
Includes cleanser, toner, serum, and moisturiser.
Built to work together without overcomplication.

Includes:

Facial cleansing balm
Facial toner
Facial serum
Facial moisturiser

Size: 180ml / 6.08 fl. oz.

All Benefits

the system: Four-step routine designed to work together – cleansing, hydration, support, and protection.

the simplicity: Removes guesswork. Each step has a clear role with no overlap or unnecessary complexity.

the balance: Formulations are designed to complement each other without overloading the skin.

the flexibility: Use as a full routine or integrate into an existing one.

real-use performance: Built for daily use across different skin states – simple, consistent, repeatable.

Ingredients

Made Without

no unnecessary complexity: Each product has a clear role without overlapping or redundant steps.

no aggressive layering: Designed to work together without overloading the skin.

Usage

simple routine: Cleanse → tone → serum → moisturise.

daily use: Use morning and evening as a complete system.

flexible use: Products can also be used individually within your existing routine.

Review Details

Oh my I got the skin care package and everything is just amazing and kind to the skin I would high recommend this skincare range to everyone just love it

Loving the entire skin care line! My skin is glowing and I definitely notice an improvement in texture since I starting using these products exclusively. Bought a skin care set for my mom for Christmas. She was a hard core Yonka user and now has officially converted to Madkind as she loves how her skin feels and looks. Thank you!

Treated myself to this and so happy with it. I’ve used all the set for 2 weeks so far and skin feels great. I’ve noticed improvement of the pores on my face, especially on my nose where I feel like they are bigger. A little goes a long way so great value for money, this especially applies to the serum, literally need a drop. Products go on easily and feel like my make up sits better which is bonus. Everything soaks into skin and not greasy. Great set

Beautiful packaging! I love that it is not heavily scented. Very pleased with this set.

Vegan

Cruelty-Free

GMP

ISO

Lip Pair

$46

One Feather Light Lipstick + one Lippy Lube or Tint flip layer.
Choose a matte base, then pair it with gloss, gold shimmer (supernova), or a tint flip finish.
Built for straightforward pairing without overthinking.

You've Chosen:

Size:

All Benefits

the pairing: A matte lipstick and a second lip layer designed to work together – whether you want added shine, extra dimension, or a shifted finish.

the flexibility: Choose a straightforward gloss, a reflective top layer, or a tint flip depending on the result you want.

the simplicity: One base, one layer, one clear decision. Easy to wear alone or together.

real-use performance: Built for repeat pairing without guesswork – bold pigment underneath, adjustable finish on top.

Ingredients

Made Without

no unnecessary complexity: Two products with distinct roles – base colour and finish layer.

no forced combinations: Designed to work together, but flexible enough to use independently.

Usage

classic finish: Apply Feather Light Lipstick first, then layer Lippy Lube for added shine and comfort.

for added dimension: Use shimmer layers like supernova or diamante over lipstick to introduce light reflection.

for colour adjustment: Use tint flip layers to lighten or shift the base colour.

for a warmer reflective finish: try lavish or savage with supernova.

for added shimmer and lift: try diamanté over a matte base.

wear solo or together: Both products work independently, but the pairing gives more control over the final result.

Review Details

Vegan

Cruelty-Free

GMP

ISO

Balm Buddies - Best Friends Set

$30

Collectible hydrating lip balm.
Keep one in the car, on your desk, in your bag or by the bed.
Five flavours in the set.

dolly the cow – watermelon flavour.

goldie the unicorn – candy floss flavour.

lucky the cat – sour blue raspberry flavour.

ollie the owl – blueberry flavour.

ruby the fox – cherry flavour.

This bundle contains:

You've Chosen: the balm buddies set – includes goldie, not sold separately.

Size: Size: 3.5g / 0.12 oz each.

All Benefits

the feel: Smooth, easy-glide balm that sits comfortably on the lips without feeling sticky or heavy.

the hydration: Keeps lips soft and comfortable through repeated daily use without feeling heavy or over-applied.

the format: Small, portable and easy to keep nearby – on your desk, in your bag, in the car or at home.

the finish: A light, natural sheen that keeps lips looking fresh without build-up.

the set: Available individually or as a full set. Designed to keep one wherever you need it.

Ingredients

See individual balm buddies tabs for their ingredients.

Made Without

no drying alcohols: Formulated without fast-evaporating alcohols that can dry out lips.
no unnecessary heaviness: Designed to hydrate without a thick, waxy buildup.
no harsh actives: No exfoliating acids or treatment actives that can disrupt lips during everyday use.
no animal-derived ingredients: 100% vegan formulation.

Usage

for everyday use: Apply whenever lips need comfort or a quick top-up through the day.

keep one close: Designed to be used often – keep one wherever you need it.

collect or gift: Choose individual flavours or the full set.

care & storage: Store closed in a cool, dry place. Keep away from direct heat to maintain texture.

see how here

Humane Canada x madkind

Every Balm Buddy contributes directly to Humane Canada.

how it works

For every balm buddy sold:

$2.50 from each individual balm and
$10 from each set

is allocated to Humane Canada.

These contributions are tracked per unit and remitted monthly.

who this supports

Humane Canada is the national federation of SPCAs and humane societies. They work to end animal cruelty, improve animal protection, and promote the humane treatment of all animals by influencing federal legislation, setting national standards for animal care, and leading national animal welfare initiatives.

how this fits into madkind

This product-level contribution is on top of our core commitment to donate at least 25% of net profits to people, planet and pets.

Learn more about:

Review Details

Feather Light Lipstick

Customer Reviews

Lippy Lube Gloss Balm

Customer Reviews

Lippy Lube Tint Flip

Customer Reviews

Facial Cleansing Balm

Customer Reviews

Facial Toner

Customer Reviews

Facial Serum

Customer Reviews

Facial Moisturizer

Customer Reviews

The Skincare Set

Customer Reviews

Lip Pair

Customer Reviews

Balm Buddies - Best Friends Set

Customer Reviews

Customer Reviews

Customer Reviews

Customer Reviews

Customer Reviews

Customer Reviews